Web Design: Estee Lauder - On the Scene

On The Scene” was a microsite launched by Estee Lauder for street fashion at different fashion weeks around the world. Women in Shanghai, Paris, London, and New York were photographed by street fashion photographers, and site users could like and comment on each photo, as well as link off to shop different Estee Lauder products that would allow users to get the look each women in the photos had. The site’s construction was significant at the time because I designed it to have an “infinite world” feel with no scroll bars before gyroscopic technology was commonly used on web and ipad. The ad units, which linked to the site, mimicked the same feel.