In Breaking Walls Episode 97 we usher in the holiday season with the first of a three-part mini-series on the 1947-48 radio season. The 1947-48 season had the largest radio audience in history. Homes with radios jumped 6%, car radios 29%.
The major networks—NBC, CBS, ABC, and the Mutual Broadcasting System added 147 new affiliates. 97% of the nation’s AM stations were now linked to one of the big four. Network revenue topped $200 Million.
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Highlights:
Famine in Europe; Anti-Communism at Home—The World is Changing
Boomer Babes Fuel a Ratings Increase
The Annual Hollywood Santa Parade
Happy Thanksgiving 1947
Breakfast with the Couples
Prepping With the Soaps
The Answer Man Takes to the Air
The Annual Elgin Thanksgiving Special
Juvenile Adventure At Dusk
Settling Into Prime Time
George Burns: French Crooner
Casey Gets His Turkey
Home is Where the Heart Is
Eddie Cantor Has Been Kidnapped
Late Night and Looking Ahead
Boomer Babes Fuel a Ratings Increase
The Annual Hollywood Santa Parade
Happy Thanksgiving 1947
Breakfast with the Couples
Prepping With the Soaps
The Answer Man Takes to the Air
The Annual Elgin Thanksgiving Special
Juvenile Adventure At Dusk
Settling Into Prime Time
George Burns: French Crooner
Casey Gets His Turkey
Home is Where the Heart Is
Eddie Cantor Has Been Kidnapped
Late Night and Looking Ahead